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Clearance: Last Chance

Reduced prices on limited Salty DNA styles. Shop available sizes before they are gone.

Five people wearing black Salty Species T-shirts and hoodies featuring Cod, Capelin, Halibut, Mackerel and Squid back artwork at the harbour

The new coastal lineup

Salty Species

Seven coastal originals, now featuring Lobster and Snow Crab. Explore black unisex T-shirts and hoodies.

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New Arrivals

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Introducing Wild DNA, our new brand. Hunters wearing caribou, moose, and camouflage hoodies in an autumn forest. Explore wilddna.ca.
Pacific and Atlantic Canadian coasts connected by a plane over the ocean

Contest live now

Win a coast-to-coast trip for two

Flights, seven nights’ accommodations, spending money, and transportation are included.

Earn one entry for every $100 spent.

Contest runs May 15 to December 24, 2026.

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Salty DNA trailer shops being towed along a coastal road

Summer tour is rolling

Follow the journey

Track the Nova Scotia Tour, NB/PEI/QC Summer Tour, and Newfoundland Invasion as Salty DNA rolls through Atlantic Canada.

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Coastal clothing made for salt air

Shop Salty DNA for coastal clothing inspired by Atlantic Canada, including hoodies, t-shirts, hats, stickers, and everyday gear for boat days, dock nights, fishing trips, beach weekends, and summer road tours across Canada and the US.

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