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Five people wearing black Salty Species T-shirts and hoodies featuring Cod, Capelin, Halibut, Mackerel and Squid back artwork at the harbour

The new coastal lineup

Salty Species

Cod, Capelin, Halibut, Mackerel and Squid. Black unisex T-shirts and hoodies.

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Clearance: Last Chance

Reduced prices on limited Salty DNA styles. Shop available sizes before they are gone.

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Introducing Wild DNA, our new brand. Hunters wearing caribou, moose, and camouflage hoodies in an autumn forest. Explore wilddna.ca.
Pacific and Atlantic Canadian coasts connected by a plane over the ocean

Contest live now

Win a coast-to-coast trip for two

Flights, seven nights’ accommodations, spending money, and transportation are included.

Earn one entry for every $100 spent.

Contest runs May 15 to December 24, 2026.

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Salty DNA trailer shops being towed along a coastal road

Summer tour is rolling

Follow the journey

Track the Nova Scotia Tour, NB/PEI/QC Summer Tour, and Newfoundland Invasion as Salty DNA rolls through Atlantic Canada.

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Coastal clothing made for salt air

Shop Salty DNA for coastal clothing inspired by Atlantic Canada, including hoodies, t-shirts, hats, stickers, and everyday gear for boat days, dock nights, fishing trips, beach weekends, and summer road tours across Canada and the US.

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