The SALTY DNA "BRAND" has deep-rooted origins. It began when our company president, a third-generation boat builder, proclaimed, "Boat building is more than a job to me; it's in my Salty DNA."

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The helix in our “DNA FISH” logo stands for EVOLUTION. Approximately 400 million years ago, sea creatures first stepped onto land. This historical connection reminds us that we all carry that SALTY DNA within. Our logo, with its Feisty Appearance, is a symbol of EMPOWERMENT. Whenever challenges arise, remember: YOU have the resilience of SALTY DNA. BELIEVE, and YOU CAN OVERCOME!

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Wearing our brand is an experience. If fellow enthusiasts approach you for a chat, it's because YOU are now a member of the SALTY DNA FAMILY!

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Join our TEAM. Discover and purchase your favorite SALTY DNA items TODAY!!!